Content Marketing

Content Marketing

Content marketing is not a one-size-fits-all endeavor. Not every digital platform is suited for every company, or even every content marketing campaign.

Your digital media footprint should be like your personal marketing toolbox. Knowing which tool or set of tools will work best for a particular goal is critical.

It’s never been more important to know your audience, or easier to identify them, and you’ll never have a better chance of getting the search engines to take notice than with your content marketing strategy.

Does your customer base spend its time on Facebook? Or does it spend more time using Pinterest? Are they more likely to pay attention to something posted to YouTube or are they more likely to read an article on you Blog.

Most important, do you know how these platforms work together in a way that enhances their performance individually and collectively?

Did you now that YouTube is the second most popular search engine next to Google and that Twitter comes in at number three? Do you know how to take advantage of this knowledge.

Do you know how to use these tools together in a way that will make your Web site more popular with the search engines?

We do. Contact us to find out how we can put our experience behind your brand.

Available services include:

Custom Word Press Web sites

Well managed blogs are the backbone of any digital media strategy. Whether your current site needs a new look, or you’re building from the ground up, we help design, implement, launch and support, market and even create content for your new Word Press site. If you can invision it, we can build it. A well run, robust bog;

  • Increases your search engine rankings
  • Proves your expertise in your industry
  • Provide a value add to your client base
  • Drives traffic to your Web site

Individual Marketing Review

Our experts sit down with your team and review your current business marketing processes and goals to help you develop a plan of action. We understand how much work it takes to run a small to medium business. We also understand how hard it can be to tell if the money you’re spending on other types of advertising, print, coupons etc., is even working. Before we do anything, our team works with you to create accountability. We help you get our arms around what’s working, and what’s not.

On Site Training or remote

We work with your staff to help them understand how Social Media and digital marketing will work with your business plan. We’ll teach you and your team how the individual platforms work – and how they work together – to help you take advantage of the most affordable – and accountable – tools in your marketing repertoire.

Social Media Branding

First, we work with your team to see how the available social media platforms make sense for your business goals. Then we partner with you to determine the amount of help you want or need. We can build, customize and brand your entire social media presence and maintain that presence for you, or we can create your online brand and turn the management over to your team.

Online Reputation Management

Today more than 80 percent of all consumers turn to an online community, network for friend for advice before making a purchase. People out there are most definitely talking about your company and your business. The only question is, are you listening? We’ll help you find out what’s being said and show you how to create the kind of positive buzz that grows brand and increases business.

Customizable Marketing Plans

We offer fully managed marketing strategies or consultant based plans that fit your budget. We utilize a wide variety of social media sites to grow and develop your business including Facebook, Twitter, Pinterest, You Tube and blogging platforms. We can help you to grow one digital platform or assist you in developing a complete online branding experience.

Email Campaigns

We build rich email campaigns based on your current marketing and branding strategies that help you to stay in touch with your client base in one of the most accountable ways possible. From who opened your marketing email, to who shared it in their social stream, we can help you identify your Citizen Influencers.

Content Creation and Management

Are you happy with your digital presence but need help with content? Citizen Influencer has been creating effective print and digital content for more than two decades. We can optimize your content so that it works for you across a wide variety of print and digital media while relaying your message in easy to understand language.

Social Media Sweepstakes, Contests and Giveaways

We can help you grow your social audience as well as engage your target audience once you have their attention. This is where your Citizen Influencers come from. We help you to create and run programs that bring your customers back time and again and have your audience spreading the word for you.