Unless you’re speaking their language What people care about – almost exclusively – is themselves. It’s a concept shared repeatedly in “How to Win Friends and Influence People,” one of the most successful business books ever. “Become...
And why it can mean the difference between a second or even third date… Good Social Media is supposed to be about listening to and engaging your audience on their terms. About earning their buy-in so they voluntarily champion your cause, organization or product....
And why it not might not be as good an idea as it seems I was reading an article recently by the folks at HootSuite about how easy it is to load and schedule content using their tool. It’s a great tool. I use it almost everyday. For those who don’t know,...
And why you better do more than just “build it.” Kevin Costner and Bob Costas recently did a special on the MLB Network looking back at the movie “Field of Dreams” 25 years later. Yes, it’s been that long, and yes, it’s still an amazing film. The movie was/is a...
THIS is why I buy Apple When anybody asks me why I buy Apple products almost exclusively, from now on I’m going to point them to the keynote speech given yesterday (October 22, 2013). It’s not because of the release of the new iPad Air (a name nobody saw coming) or...
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