Citizen Influencers abound

They are everywhere. Mothers, fathers, brothers, sisters, friends, neighbors, workmates – and all the people they interact with; all of them with opinions and advice that affect the shopping decisions of your customers. More than 80 percent of all consumers ask for advice or check reviews online before spending their money. They search on Social Media platforms like Facebook and Twitter; they read review sites like Yelp!, FourSquare or Google Reviews, and then they make their decisions. Would you like to know who your Citizen Influencers are? Better still, would you like to know how to create them – customers who act as brand advocates for your products and services? Citizen Influencer was founded by Tony Bittick as a way to help businesses leverage the tools of digital media to grow and engage community; community that ultimately not only purchases your products or services, but influences others to do the same. “We don’t sell a product. We don’t tell a company ‘you need this tool or that tool to be successful’ and we’re not a one-size fits all company,” Bittick explains. “Digital media, Social Media, does not work for every company, and if somebody tells you differently, run.” At Citizen Influencer, we start by learning about your business and your current marketing efforts. Only then do we begin working with your team to create a strategy that will increase exposure while reducing costs. You read correctly: reducing costs. Our goal is to never increase a marketing budget, but to provide alternative and more accountable means to communicate within your current media budget. From Social Media training programs that empower you and your team to run on your own, to fully managed solutions, we provide options that work at your speed and your level of comfort.